Mobile Customer Activation

Tackle the biggest mistake in customer experience

The last mile of customer communications

You’ve worked hard to earn each one of your customers. But what happens from here on is the hardest, but most profitable part.

You need to interact with hundreds of thousands of individual customers through the channels they trust, with personal, relevant messages that weld them even more closely to your business. That’s how you inspire people to take the actions that send your KPIs soaring.

What you can’t do is to treat customers as if they were prospects

It sends churn rates soaring and tanks your customer satisfaction scores.

What you need is a better way.

And you’ve just found it.

man with phone

Mobile Customer Activation is what we do

How to boost customer consent

Still lack GDPR consent from your customers? Then it’s really time to take action. Get customer consent wrong and, worst case, it could mean huge fines. As much as €20 million (or 4% of turnover – whichever is higher). Best case, it means losing touch with customers. (and to be honest, that doesn't sound... Read more


We drive results for people who want their customers  to do something, know something, update something, start something, stop something, change something or buy something. We deliver exactly the right messages, at the right time, in mobile channels they trust.


Trusted by leading brands

Your last customer is more important than your next

Stop treating customers like prospects and start maximising your customer relationships.

Supercharge your marketing stack for customer communication.


Wiraya uses machine learning to send exactly the right messages to exactly the right customers, through the mobile channels they trust, at exactly the right time, automatically.

It slots right in to your existing set-up, using your CRM data and campaign manager to learn how each customer prefers to be reached.

Then, automatically, it sends out the optimum mix of voice, text and mobile messaging to inspire action from your customers at scale.


Treating customers like prospects is a dangerous game.

Most brands’ martech stacks are optimised around prospects, not customers.

Bad idea. Treating customers like prospects alienates your biggest fans.
Do that, and you drive your customer activation rates down, and erode customer loyalty.

Good news: fixing it is easy.

It’s guaranteed to boost your most critical KPIs:

  • Onboarding customers
  • Increasing customer lifetime value (CLV)
  • Reducing churn
  • Winning customers back



We call it Mobile Customer Activation, and it’s changing the way you interact with your customers.

customer journey

Find our who it's for

The power of getting consent right

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Success stories

How SAS reactivated 18% of passive members

The loyalty market is incredibly competitive. Current member fall passive. Scandinavian Airlines managed to turn around more passive club members than ever with Wiraya. Read more

Listened reactivation

How telecom operator Telia created a welcome process for customers to drive loyalty

Telia has found that the first 100 days are particularly important in order to build customer loyalty. By creating a more efficient welcoming process, on the customers’ terms, they managed to get more satisfied customers and increase both cross-sell and up-sell. Read more

Reach Response Action

Increasing conversion from registration to deposit

The purpose of the project was to create an automated, yet personal and service-oriented welcoming process. With Wiraya, Mr Green found a smart combination of multiple channels to communicate with their customers, and could thereby increase conversion radically. Read more

Depositing clients

Latest news and Blog

We’re increasing focus on AI for more personal customer communication

As CEO of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by...

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Join the team!

Wiraya believes that magnificent people create stunning results! We want to build a company with the best high performers available.

High performers contribute more, innovate more, work smarter, earn more trust, display more resourcefulness, take more initiative, develop better business strategies, articulate their vision more passionately, implement change more effectively, deliver higher-quality work, demonstrate greater teamwork, prevent more problems and find ways to get the job done in less time with less cost.

If you are among the few true A Players and want to join an exciting journey please browse the open position and see if we´re looking for your profile. Or give us a call so that we know you when more positions would be open further on.