Superior customer communication delivering unmatched conversion rates

Activate, engage and retain your customers

Wiraya - more than a cloud service  


Wiraya designs and develops the industry’s only cloud based platform for tailored, real time customer dialogue. With over 100 million unique customer interactions made, Wiraya Cloud utilises artificial intelligence to optimize when, where and how to communicate a specific message to each individual to maximize conversion. Our human yet automated approach is ideal for large scale communication. With our full product philosophy, we are with you all the way - from strategy to market leading conversion rates.

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Unibet is part of the Kindred Group, one of the largest online gambling companies in the world with over 15 million customers across 100 markets. Unibet offers pre-game and live Sports betting, Poker, Casino and Games. 

Unibet decided to work with Wiraya to deliver highly effective customer communications with market leading conversion rates. Check out our video to find out how Unibet retains current players and moves newly registered clients through to depositing players.


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Success stories

How SAS reactivated 18% of passive members

The loyalty market is incredibly competitive. Current member fall passive. Scandinavian Airlines managed to turn around more passive club members than ever with Wiraya. Read more

Listened reactivation

How telecom operator Telia created a welcome process for customers to drive loyalty

Telia has found that the first 100 days are particularly important in order to build customer loyalty. By creating a more efficient welcoming process, on the customers’ terms, they managed to get more satisfied customers and increase both cross-sell and up-sell. Read more

Reach Response Action

Increasing conversion from registration to deposit

The purpose of the project was to create an automated, yet personal and service-oriented welcoming process. With Wiraya, Mr Green found a smart combination of multiple channels to communicate with their customers, and could thereby increase conversion radically. Read more

Depositing clients

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We are a DMA member

DMA is a Direct Marketing Association with a network of more than 1,000 UK companies that is privy to research, free legal advice, political lobbying and industry guidance. DMA gives the industry best-practice guidelines, legal updates and a code that puts the customer at the heart. DMA represent a data-driven industry that’s leading the business sector in creativity and innovation. 

member in DMA