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Blogs Library
We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page
Customer obsession is the new black
Wednesday, September 19, 2018 by Joakim Thörn, Effectly
We have interviewed Joakim Thörn, the CX specialist who has many years’ experience inspiring and helping companies create better interactions along the customer journey and optimise their customer experience (CX). Read more
How to build a customer obsessed company
Wednesday, September 12, 2018 by Joakim Thörn, Effectly
-Best practices from CX-transformer, Joakim Thörn Read more
Okay seriously, what is everybody doing?
Monday, September 3, 2018 by Hedvig Ederyd - Digital Lead Gen Manager
84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more
Treating customers like prospects is a dangerous game.
Tuesday, August 28, 2018 by Hedvig Ederyd - Digital Lead Gen Manager
When you’re marketing to prospects, you don’t know too much about who you’re talking to. For the most part, that’s fine for prospect marketing. Read more
Right now you are missing out on millions in profit, yet it’s so easy to avoid.
Tuesday, August 21, 2018 by Hampus Lindberg - Director iGaming Wiraya
Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Read more
The Customer Activation Gap – How do you stop your business missing out on millions in profits?
Tuesday, August 21, 2018 by Edward Maine - Marketing Manager
Let’s say your marketing campaign has been a roaring success, and thousands of people have bought something or signed up to become customers. Read more
Martech Buzzwords 2018
Monday, June 25, 2018 by Hedvig Ederyd - Digital Lead Gen Manager
Martech is not only a popular word amongst CIO and CMOs. It has become a game changer in marketing world. Read more
How GDPR could reshape Telco communications…for the better
Friday, May 18, 2018 by Oskar Klingberg
The way that telecommunications companies talk to their customers is changing. Why? Those four letters we’re all getting used to hearing – GDPR. Read more
Five reactions to GDPR consent (and how to have the right one)
Thursday, May 17, 2018 by Oskar Klingberg
Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more