Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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We’re increasing focus on AI for more personal customer communication

Thursday, February 15, 2018 by Oskar Klingberg

As CEO of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by the European Commission. With this grant, we can speed up our commitment to Artificial Intelligence (AI) and create even more personalized customer communications Read more

Black Type signs with Wiraya, to activate new customers and reward loyalty

Wednesday, January 31, 2018 by

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Read more

The Huffington Post features Wiraya

Friday, December 1, 2017 by The Huffington Post

Huffington Post features Wiraya's CEO Oskar Klingberg on the urgent need for energy businesses to create truly effective communication with customers as the industry moves from standard variable tariffs. Read more

Why is now the time re-establish trust in the Insurance industry?

Tuesday, October 24, 2017 by Sam Madden - Wiraya Director

Trust between insurers and consumers is at an all time low. Quite a statement, but its indicative of a tumultuous industry that has reached a clear breaking point. Read more

The last mile of customer communication

Monday, October 9, 2017 by Hedvig Ederyd - Content Manager

– 4 things that you need to boost your most critical KPIs Read more

Video Blog: How can you use Artificial Intelligence to inspire action from customers?

Monday, September 25, 2017 by Sam Madden - Wiraya Director

In the age of the bombarded consumer, customers are expecting a personalised and relevant message, but how can you achieve that at scale? Watch our video blog... Read more

The Customer Activation Gap – How do you stop your business missing out on millions in profits?

Friday, September 15, 2017 by Edward Maine - Marketing Manager

Let’s say your marketing campaign has been a roaring success, and thousands of people have bought something or signed up to become customers. Read more

Treating customers like prospects is a dangerous game.

Friday, September 15, 2017 by Hedvig Ederyd - Content Manager

When you’re marketing to prospects, you don’t know too much about who you’re talking to. For the most part, that’s fine for prospect marketing. Read more

Okay seriously, what is everybody doing?

Thursday, September 14, 2017 by Hedvig Ederyd - Content Manager

84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more

Video Blog: How can brands truly engage with customers?

Thursday, August 17, 2017 by Sam Madden - Wiraya Director

So many consumers struggle to interact with their brands of choice, and in turn businesses are really failing to communicate effectively. So what the answer? Watch the video below. Read more