Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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Customer obsession is the new black

Wednesday, September 19, 2018 by Joakim Thörn, Effectly

We have interviewed Joakim Thörn, the CX specialist who has many years’ experience inspiring and helping companies create better interactions along the customer journey and optimise their customer experience (CX). Read more

What customer obsessed companies do differently

Monday, September 17, 2018

9 top keys Read more

How to build a customer obsessed company

Wednesday, September 12, 2018 by Joakim Thörn, Effectly

-Best practices from CX-transformer, Joakim Thörn Read more

Okay seriously, what is everybody doing?

Monday, September 3, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more

Treating customers like prospects is a dangerous game.

Tuesday, August 28, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

When you’re marketing to prospects, you don’t know too much about who you’re talking to. For the most part, that’s fine for prospect marketing. Read more

Right now you are missing out on millions in profit, yet it’s so easy to avoid.

Tuesday, August 21, 2018 by Hampus Lindberg - Director iGaming Wiraya

Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Read more

The Customer Activation Gap – How do you stop your business missing out on millions in profits?

Tuesday, August 21, 2018 by Edward Maine - Marketing Manager

Let’s say your marketing campaign has been a roaring success, and thousands of people have bought something or signed up to become customers. Read more

Martech Buzzwords 2018

Monday, June 25, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

Martech is not only a popular word amongst CIO and CMOs. It has become a game changer in marketing world. Read more

How GDPR could reshape Telco communications…for the better

Friday, May 18, 2018 by Oskar Klingberg

The way that telecommunications companies talk to their customers is changing. Why? Those four letters we’re all getting used to hearing – GDPR. Read more

Five reactions to GDPR consent (and how to have the right one)

Thursday, May 17, 2018 by Oskar Klingberg

Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more