Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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Vattenfall´s journey to Customer Obsession

Wednesday, December 12, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

For several years, Vattenfall has been working to transform its organization to better meet the customers' expectations. Recoordinate has worked on transforming Vattenfalls culture, the way they work and lead as well as communicate digitally. Anders Grahn, Principal Consultant & Partner at Recoordinate, share his thoughts on the road of making Vattenfall Customer Obsessed. Read more

Why player trust is gone

Tuesday, December 11, 2018 by Edward Maine

And what you can do about it. Read more

The importance of CX for iGaming companies

Thursday, December 6, 2018 by Edward Maine

We sat down with CX specialist Joakim Thorn, CX Transformer at Effectly to learn more about what the iGaming industry should know about customer experience. Read more

How to get CX on top of the agenda

Wednesday, December 5, 2018 by Charlotte Banning - Head of Marketing

Are you having problems with getting your top management to prioritise Customer Experience (CX)? One of the most important factors to succeed with customer-centricity is to have management onboard. If they aren't you'll soon struggle to drive through the changes you want to see. Read more

The iGaming landscape is changing, it’s time for the survival of the fittest.

Friday, November 30, 2018 by Sam Madden - iGaming Director

As the iGaming industry matures, the market is faced with greater competition and stronger regulations relating to anti-laundering, licensing and GDPR. To stay on top of the game, you will need to be fully in-tune with the changes being made. After all, it's survival of the fittest in the iGaming industry Read more

Are you among the 'seekers' or 'the driven' companies in digitalisation? Test yourself!

Friday, November 23, 2018 by Charlotte Banning - Head of Marketing

How can you increase profitability and take the digitalisation to the next level? Read more

3 major challenges for the CMO in the digitalisation

Monday, October 29, 2018 by Charlotte Banning - Head of Marketing

As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more

How to use brand ambassadors to enhance CX

Wednesday, October 24, 2018 by Edward Maine

A brand ambassador may be the missing piece to your promotional puzzle. Even though many brands already have these ambassadors, they aren't making the most out of the collaboration. It's time to rethink your approach. Read more

4 marketing trends to pay attention to in 2019

Wednesday, October 24, 2018 by Charlotte Banning

I’ve spent three days at the world’s largest data and marketing conference in Las Vegas - &Then – arranged by DMA. I’ve participated in creative workshops, met peers in the industry and listened to inspiring sessions by Bozoma St John, an amazing woman and CMO at Endeavor and former Chief Brand Officer at Spotify, together with an excellent speech from Warren Kornblum the former CMO of ToysR’US on why world known ToysR’US is no more. We also visited Zappos, the multiple award winning e-commerce company. Read more

Market leaders' views on Martech: 4. Technology and system support

Monday, October 22, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation to the next level. Read more