Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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What personal customer interactions really mean

Monday, January 14, 2019 by Sam Madden - iGaming Director

...and how to get it right. Read more

Two simple factors that make players stay

Monday, January 14, 2019 by Hampus Lindberg - Director iGaming Wiraya

In the age of the customer, it’s crucial to stay on top of the game when it comes to understanding what your customers want! Of course, no generic recommendation beats collecting your own customer insights, but we’ve summarised two things that customers today have become used to, and therefore expect. Get this right and it not only improves your customer journey, but it will also show the extent of increased conversion rates. Read more

Focus on the customer journey!

Sunday, January 6, 2019 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

6 success factors to win back players trust

Wednesday, January 2, 2019 by Edward Maine

Great CX signals to your customers that you care about their privacy, that you care about what they want and that you’re willing to go the extra mile to deliver it. That turns one-off customers into loyal supporters, and maybe even brand ambassadors. Read more

The importance of CX for iGaming companies

Monday, December 17, 2018 by Edward Maine

We sat down with CX specialist Joakim Thorn, CX Transformer at Effectly to learn more about what the iGaming industry should know about customer experience. Read more

Why player trust is gone

Tuesday, December 11, 2018 by Edward Maine

And what you can do about it. Read more

How to get CX on top of the agenda

Wednesday, December 5, 2018 by Charlotte Banning - Head of Marketing

Are you having problems with getting your top management to prioritise Customer Experience (CX)? One of the most important factors to succeed with customer-centricity is to have management onboard. If they aren't you'll soon struggle to drive through the changes you want to see. Read more

The iGaming landscape is changing, it’s time for the survival of the fittest.

Friday, November 30, 2018 by Sam Madden - iGaming Director

As the iGaming industry matures, the market is faced with greater competition and stronger regulations relating to anti-laundering, licensing and GDPR. To stay on top of the game, you will need to be fully in-tune with the changes being made. After all, it's survival of the fittest in the iGaming industry Read more

Are you among the 'seekers' or 'the driven' companies in digitalisation? Test yourself!

Friday, November 23, 2018 by Charlotte Banning - Head of Marketing

How can you increase profitability and take the digitalisation to the next level? Read more

3 major challenges for the CMO in the digitalisation

Monday, October 29, 2018 by Charlotte Banning - Head of Marketing

As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more