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Blogs Library
We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page
How to work with CLV to increase profitability
Wednesday, November 14, 2018
Increase the lifetime revenue per customer by actively working with customer development. Read more
How can you track your customer lifecycle?
Tuesday, November 13, 2018
Developing the right customers increases additional revenue and profitability. The customer lifecycle is the toolkit that helps you allocate the resources, which is why it is such an important sales and marketing tool. Read more
How to get CX on top of the agenda
Sunday, November 11, 2018 by Charlotte Banning - Head of Marketing
Are you having problems with getting your top management to prioritise Customer Experience (CX)? One of the most important factors to succeed with customer-centricity is to have management onboard. If they aren't you'll soon struggle to drive through the changes you want to see. Read more
3 major challenges for the CMO in the digitalisation
Monday, October 29, 2018 by Charlotte Banning - Head of Marketing
As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more
How to use brand ambassadors to enhance CX
Wednesday, October 24, 2018 by Edward Maine
A brand ambassador may be the missing piece to your promotional puzzle. Even though many brands already have these ambassadors, they aren't making the most out of the collaboration. It's time to rethink your approach. Read more
4 marketing trends to pay attention to in 2019
Wednesday, October 24, 2018 by Charlotte Banning
I’ve spent three days at the world’s largest data and marketing conference in Las Vegas - &Then – arranged by DMA. I’ve participated in creative workshops, met peers in the industry and listened to inspiring sessions by Bozoma St John, an amazing woman and CMO at Endeavor and former Chief Brand Officer at Spotify, together with an excellent speech from Warren Kornblum the former CMO of ToysR’US on why world known ToysR’US is no more. We also visited Zappos, the multiple award winning e-commerce company. Read more
Market leaders' views on Martech: 4. Technology and system support
Monday, October 22, 2018 by Charlotte Banning - Head of Marketing
There are 4 key areas to take your digitalisation to the next level. Read more