Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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Video Blog: How can you use Artificial Intelligence to inspire action from customers?

Monday, September 25, 2017 by Sam Madden - Director

In the age of the bombarded consumer, customers are expecting a personalised and relevant message, but how can you achieve that at scale? Watch our video blog... Read more

The Customer Activation Gap – How do you stop your business missing out on millions in profits?

Friday, September 15, 2017 by Edward Maine - Marketing Manager

Let’s say your marketing campaign has been a roaring success, and thousands of people have bought something or signed up to become customers. Read more

Treating customers like prospects is a dangerous game.

Friday, September 15, 2017 by Hedvig Ederyd - Content Manager

When you’re marketing to prospects, you don’t know too much about who you’re talking to. For the most part, that’s fine for prospect marketing. Read more

Okay seriously, what is everybody doing?

Thursday, September 14, 2017 by Hedvig Ederyd - Content Manager

84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more

Video Blog: How can brands truly engage with customers?

Thursday, August 17, 2017 by Sam Madden - Director

So many consumers struggle to interact with their brands of choice, and in turn businesses are really failing to communicate effectively. So what the answer? Watch the video below. Read more

Energy companies are losing revenues every day, yet its totally unnecessary.

Friday, July 14, 2017 by Oskar Klingberg

Did you know that one in four consumers changed their electricity supplier in 2016. The real challenge therefore is how do you reduce churn and lost customers. So how do you change this trend? Read more

CRM Managers are a key tool in the future success of your business. It’s time to prove your worth!

Thursday, July 13, 2017 by Jenny Sondell - CRM Expert

Effective use of customer data is key to growing business revenues, yet those businesses that can combine good customer insights and an innovative approach to CRM data will become industry leaders. Read more

The Power of Insane Honesty

Friday, June 2, 2017 by Hedvig Ederyd

Why the future of content marketing: why ’customer in’ wins every time. Read more

Top 5 tips for accessing your bombarded consumers

Wednesday, May 10, 2017 by Sam Madden - Director

What are the problems that consumers have with utility companies, telcos, banks and insurance companies? Why do they leave them? How can we engage with your customers to drive increased ROI? Watch our video blog to find out our top 5 tips Read more

Why must marketing leaders change their approach?

Tuesday, May 9, 2017 by Edward Maine - Marketing Manager

Your prospects are exciting yet, Your customers give you money. The way brands market to customers needs to change. The way brands market to customers is exactly the way they market to prospects. Watch my video blog on why and how you can change your approach. Read more