Wednesday, January 31, 2018

Black Type signs with Wiraya, to activate new customers and reward loyalty

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages.

London, United Kingdom, 31st of January 2018: 

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages.

Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution , to generate the optimal blend of voice, text and mobile messaging to inspire action from players.

David Preece, Head of Media and Communications at Black Type, said 'As a premium brand we have always been focused on building a loyal customer base and by using Wiraya we feel we can take this to the next level. I am confident this will not only ensure even greater long term loyalty with Black Type, but will also bring back passive players to the brand and help newly registered customers.'

'2018 is a massive year for sport and we are excited to be working with Wiraya to deliver some great offers and promotions to our new and existing customers for major events like the Cheltenham Festival and World Cup.'

Sam Madden, UK Director of Wiraya, said 'This is fantastic news that we are now working with Black Type. We feel the nature of the Black Type brand, combined with the innovative approach of Wiraya, is a truly powerful combination and we are looking forward to significantly increasing player conversion rates and delivering long term loyalty. '

 

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About Black Type:

Black Type is an online UK bookmaker licensed by the UK Gambling Commission to offer sports betting and gaming. Black Type launched in late August 2016 to exploit a clear gap in the UK market with an odds focused and customer friendly approach. Black Type's ethos is to offer good prices, fair limits and varied betting opportunities to their customers through an easy-to-use interface.

For more information please visit www.blacktype.bet

 

About Wiraya

Wiraya is a Managed Mobile Customer Activation software that dramatically enhances your customer experience KPIs. It uses data-driven insights to generate the optimal blend of voice, text and mobile messaging to inspire action from your customers.

When you need your customer, you should do something, start something, start something, start something, stop something, change something or buy something, it's guaranteed to improve measurements appropriate for your business.

This is Mobile Customer Activation, and it's changing the way companies interact with their customers.

Find our more @ www.wiraya.com

For more information, please contact:

Edward Maine, UK Marketing Manager, Wiraya 

T: +44 (0) 7375 571 436

E: edward.maine@wiraya.com