Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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How to build a customer obsessed company

Wednesday, September 12, 2018 by Joakim Thörn, Effectly

-Best practices from CX-transformer, Joakim Thörn Read more

Right now you are missing out on millions in profit, yet it’s so easy to avoid.

Tuesday, August 21, 2018 by Hampus Lindberg - Director iGaming Wiraya

Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Read more

Martech Buzzwords 2018

Monday, June 25, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

Martech is not only a popular word amongst CIO and CMOs. It has become a game changer in marketing world. Read more

Five reactions to GDPR consent (and how to have the right one)

Thursday, May 17, 2018 by Oskar Klingberg

Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more

We’re increasing focus on AI for more personal customer communication

Thursday, February 15, 2018 by Oskar Klingberg - CEO

As CEO of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by the European Commission. With this grant, we can speed up our commitment to Artificial Intelligence (AI) and create even more personalized customer communications Read more

Video Blog: How can you use Artificial Intelligence to inspire action from customers?

Monday, September 25, 2017 by Sam Madden - iGaming Director

In the age of the bombarded consumer, customers are expecting a personalised and relevant message, but how can you achieve that at scale? Watch our video blog... Read more

Video Blog: How can brands truly engage with customers?

Thursday, August 17, 2017 by Sam Madden - iGaming Director

So many consumers struggle to interact with their brands of choice, and in turn businesses are really failing to communicate effectively. So what the answer? Watch the video below. Read more

Energy companies are losing revenues every day, yet its totally unnecessary.

Friday, July 14, 2017 by Oskar Klingberg - CEO

Did you know that one in four consumers changed their electricity supplier in 2016. The real challenge therefore is how do you reduce churn and lost customers. So how do you change this trend? Read more

CRM Managers are a key tool in the future success of your business. It’s time to prove your worth!

Thursday, July 13, 2017 by Jenny Sondell - CRM Expert

Effective use of customer data is key to growing business revenues, yet those businesses that can combine good customer insights and an innovative approach to CRM data will become industry leaders. Read more

Top 5 tips for accessing your bombarded consumers

Wednesday, May 10, 2017 by Sam Madden - iGaming Director

What are the problems that consumers have with utility companies, telcos, banks and insurance companies? Why do they leave them? How can we engage with your customers to drive increased ROI? Watch our video blog to find out our top 5 tips Read more