Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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3 major challenges for the CMO in the digitalisation

Monday, October 29, 2018 by Charlotte Banning - Head of Marketing

As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more

How to use brand ambassadors to enhance CX

Wednesday, October 24, 2018 by Edward Maine

A brand ambassador may be the missing piece to your promotional puzzle. Even though many brands already have these ambassadors, they aren't making the most out of the collaboration. It's time to rethink your approach. Read more

How do market leaders work strategically with Martech?

Friday, October 19, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

What customer obsessed companies do differently

Wednesday, October 3, 2018 by Sara Bremdal-Vinell

Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? Read more

Why CX needs to be one of top management´s most important priorities

Tuesday, September 25, 2018 by Oskar Klingberg - CEO

If brands don’t invest in Customer Experience they will soon be disrupted by another company that will! Read more

How to build a customer obsessed company

Wednesday, September 12, 2018 by Joakim Thörn, Effectly

-Best practices from CX-transformer, Joakim Thörn Read more

Right now you are missing out on millions in profit, yet it’s so easy to avoid.

Tuesday, August 21, 2018 by Hampus Lindberg - Director iGaming Wiraya

Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Read more

Martech Buzzwords 2018

Monday, June 25, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

Martech is not only a popular word amongst CIO and CMOs. It has become a game changer in marketing world. Read more

Five reactions to GDPR consent (and how to have the right one)

Thursday, May 17, 2018 by Oskar Klingberg

Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more

We’re increasing focus on AI for more personal customer communication

Thursday, February 15, 2018 by Oskar Klingberg - CEO

As CEO of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by the European Commission. With this grant, we can speed up our commitment to Artificial Intelligence (AI) and create even more personalized customer communications Read more