Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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What personal customer interactions really mean

Monday, January 14, 2019 by Sam Madden - iGaming Director

...and how to get it right. Read more

6 success factors to win back players trust

Wednesday, January 2, 2019 by Edward Maine

Great CX signals to your customers that you care about their privacy, that you care about what they want and that you’re willing to go the extra mile to deliver it. That turns one-off customers into loyal supporters, and maybe even brand ambassadors. Read more

Why player trust is gone

Tuesday, December 11, 2018 by Edward Maine

And what you can do about it. Read more

How to get CX on top of the agenda

Wednesday, December 5, 2018 by Charlotte Banning - Head of Marketing

Are you having problems with getting your top management to prioritise Customer Experience (CX)? One of the most important factors to succeed with customer-centricity is to have management onboard. If they aren't you'll soon struggle to drive through the changes you want to see. Read more

The iGaming landscape is changing, it’s time for the survival of the fittest.

Friday, November 30, 2018 by Sam Madden - iGaming Director

As the iGaming industry matures, the market is faced with greater competition and stronger regulations relating to anti-laundering, licensing and GDPR. To stay on top of the game, you will need to be fully in-tune with the changes being made. After all, it's survival of the fittest in the iGaming industry Read more

3 major challenges for the CMO in the digitalisation

Monday, October 29, 2018 by Charlotte Banning - Head of Marketing

As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more

How do market leaders work strategically with Martech?

Friday, October 19, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

What customer obsessed companies do differently

Wednesday, October 3, 2018 by Sara Bremdal-Vinell

Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? Read more

Why CX needs to be one of top management´s most important priorities

Tuesday, September 25, 2018 by Oskar Klingberg - CEO

If brands don’t invest in Customer Experience they will soon be disrupted by another company that will! Read more

How to build a customer obsessed company

Wednesday, September 12, 2018 by Joakim Thörn, Effectly

-Best practices from CX-transformer, Joakim Thörn Read more