Driving Martech Success: The 4 Dimensions You Need to Focus On
Martech, short for Marketing Technology, has become an integral part of any organization’s strategy to drive customer experience and business growth. The European Martech Report 2023 lifts the essential dimensions that organizations must consider to succeed in this dynamic arena. By focusing on people, process, technology, and data, companies can unlock the full potential of […]
September 4, 2023
Johanna Öman