Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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What personal customer interactions really mean

Monday, January 14, 2019 by Sam Madden - iGaming Director

...and how to get it right. Read more

Two simple factors that make players stay

Monday, January 14, 2019 by Hampus Lindberg - Director iGaming Wiraya

In the age of the customer, it’s crucial to stay on top of the game when it comes to understanding what your customers want! Of course, no generic recommendation beats collecting your own customer insights, but we’ve summarised two things that customers today have become used to, and therefore expect. Get this right and it not only improves your customer journey, but it will also show the extent of increased conversion rates. Read more

6 success factors to win back players trust

Wednesday, January 2, 2019 by Edward Maine

Great CX signals to your customers that you care about their privacy, that you care about what they want and that you’re willing to go the extra mile to deliver it. That turns one-off customers into loyal supporters, and maybe even brand ambassadors. Read more

Why player trust is gone

Tuesday, December 11, 2018 by Edward Maine

And what you can do about it. Read more

3 major challenges for the CMO in the digitalisation

Monday, October 29, 2018 by Charlotte Banning - Head of Marketing

As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more

What customer obsessed companies do differently

Wednesday, October 3, 2018 by Sara Bremdal-Vinell

Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? Read more

How to build a customer obsessed company

Wednesday, September 12, 2018 by Joakim Thörn, Effectly

-Best practices from CX-transformer, Joakim Thörn Read more

Treating customers like prospects is a dangerous game.

Tuesday, August 28, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

When you’re marketing to prospects, you don’t know too much about who you’re talking to. For the most part, that’s fine for prospect marketing. Read more

Right now you are missing out on millions in profit, yet it’s so easy to avoid.

Tuesday, August 21, 2018 by Hampus Lindberg - Director iGaming Wiraya

Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Read more

Why is now the time re-establish trust in the Insurance industry?

Tuesday, October 24, 2017 by Sam Madden - iGaming Director

Trust between insurers and consumers is at an all time low. Quite a statement, but its indicative of a tumultuous industry that has reached a clear breaking point. Read more