Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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Video Blog: How can you use Artificial Intelligence to inspire action from customers?

Monday, September 25, 2017 by Sam Madden - iGaming Director

In the age of the bombarded consumer, customers are expecting a personalised and relevant message, but how can you achieve that at scale? Watch our video blog... Read more

Video Blog: How can brands truly engage with customers?

Thursday, August 17, 2017 by Sam Madden - iGaming Director

So many consumers struggle to interact with their brands of choice, and in turn businesses are really failing to communicate effectively. So what the answer? Watch the video below. Read more

Energy companies are losing revenues every day, yet its totally unnecessary.

Friday, July 14, 2017 by Oskar Klingberg - CEO

Did you know that one in four consumers changed their electricity supplier in 2016. The real challenge therefore is how do you reduce churn and lost customers. So how do you change this trend? Read more

CRM Managers are a key tool in the future success of your business. It’s time to prove your worth!

Thursday, July 13, 2017 by Jenny Sondell - CRM Expert

Effective use of customer data is key to growing business revenues, yet those businesses that can combine good customer insights and an innovative approach to CRM data will become industry leaders. Read more

Why must marketing leaders change their approach?

Tuesday, May 9, 2017 by Edward Maine

Your prospects are exciting yet, Your customers give you money. The way brands market to customers needs to change. The way brands market to customers is exactly the way they market to prospects. Watch my video blog on why and how you can change your approach. Read more

A view from the industry: How do I reach existing customers?

Wednesday, March 29, 2017 by Mahbub Ahmed - Leading CRM Professional

Leading CRM teams within JustEat, MoneySupermarket.com, Fiat Group, and comparethemarket.com, Senior CRM professional Mahbub Ahmed shares his insights. Read more

Top 5 tips for reaching the Bombarded Consumer within the Insurance Market

Friday, March 17, 2017 by Sam Madden - iGaming Director

With insurers and brokers using email, text and social media more than ever before to get heard in a noisy market, consumers are switching off. Read more

How can you track your customer lifecycle?

Thursday, March 9, 2017 by Sam Madden - iGaming Director

Developing the right customers increases additional revenue and profitability. The customer lifecycle is the toolkit that helps you allocate the resources, which is why it is such an important sales and marketing tool. Read more