Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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3 major challenges for the CMO in the digitalisation

Monday, October 29, 2018 by Charlotte Banning - Head of Marketing

As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more

Market leaders' views on Martech: 3. Data and analysis

Sunday, October 21, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

Focus on the customer journey!

Saturday, October 20, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

Okay seriously, what is everybody doing?

Monday, September 3, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more

The Customer Activation Gap – How do you stop your business missing out on millions in profits?

Tuesday, August 21, 2018 by Edward Maine

Let’s say your marketing campaign has been a roaring success, and thousands of people have bought something or signed up to become customers. Read more

Martech Buzzwords 2018

Monday, June 25, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

Martech is not only a popular word amongst CIO and CMOs. It has become a game changer in marketing world. Read more

How GDPR could reshape Telco communications…for the better

Friday, May 18, 2018 by Oskar Klingberg

The way that telecommunications companies talk to their customers is changing. Why? Those four letters we’re all getting used to hearing – GDPR. Read more

Five reactions to GDPR consent (and how to have the right one)

Thursday, May 17, 2018 by Oskar Klingberg

Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more

Why ignoring customer consent now could hurt iGaming profits

Monday, April 30, 2018 by Oskar Klingberg - CEO

Customer data is the lifeblood of the iGaming industry. It’s how you communicate big events, offers and opportunities to those who really want to hear about them. Read more

How GDPR consent will hit World Cup betting

Monday, April 30, 2018 by Oskar Klingberg - CEO

You want to make the most of the World Cup. Any sports betting company does – it’s the single biggest sporting event in the world (1 billion people watched the 2014 World Cup final) and it only comes around every four years. But the 2018 World Cup isn’t going to be like previous tournaments. Read more