Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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Two simple factors that make players stay

Monday, January 14, 2019 by Hampus Lindberg - Director iGaming Wiraya

In the age of the customer, it’s crucial to stay on top of the game when it comes to understanding what your customers want! Of course, no generic recommendation beats collecting your own customer insights, but we’ve summarised two things that customers today have become used to, and therefore expect. Get this right and it not only improves your customer journey, but it will also show the extent of increased conversion rates. Read more

Focus on the customer journey!

Sunday, January 6, 2019 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

6 success factors to win back players trust

Wednesday, January 2, 2019 by Edward Maine

Great CX signals to your customers that you care about their privacy, that you care about what they want and that you’re willing to go the extra mile to deliver it. That turns one-off customers into loyal supporters, and maybe even brand ambassadors. Read more

The iGaming landscape is changing, it’s time for the survival of the fittest.

Friday, November 30, 2018 by Sam Madden - iGaming Director

As the iGaming industry matures, the market is faced with greater competition and stronger regulations relating to anti-laundering, licensing and GDPR. To stay on top of the game, you will need to be fully in-tune with the changes being made. After all, it's survival of the fittest in the iGaming industry Read more

Marketing leaders' views on Martech: 3. Data and analysis

Sunday, October 21, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

What customer obsessed companies do differently

Wednesday, October 3, 2018 by Sara Bremdal-Vinell

Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? Read more

Why CX needs to be one of top management´s most important priorities

Tuesday, September 25, 2018 by Oskar Klingberg - CEO

If brands don’t invest in Customer Experience they will soon be disrupted by another company that will! Read more

How GDPR could reshape Telco communications…for the better

Friday, May 18, 2018 by Oskar Klingberg

The way that telecommunications companies talk to their customers is changing. Why? Those four letters we’re all getting used to hearing – GDPR. Read more

Five reactions to GDPR consent (and how to have the right one)

Thursday, May 17, 2018 by Oskar Klingberg

Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more

How GDPR consent will hit World Cup betting

Monday, April 30, 2018 by Oskar Klingberg - CEO

You want to make the most of the World Cup. Any sports betting company does – it’s the single biggest sporting event in the world (1 billion people watched the 2014 World Cup final) and it only comes around every four years. But the 2018 World Cup isn’t going to be like previous tournaments. Read more