Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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How GDPR could reshape Telco communications…for the better

Friday, May 18, 2018 by Oskar Klingberg

The way that telecommunications companies talk to their customers is changing. Why? Those four letters we’re all getting used to hearing – GDPR. Read more

Five reactions to GDPR consent (and how to have the right one)

Thursday, May 17, 2018 by Oskar Klingberg

Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more

How GDPR consent will hit World Cup betting

Monday, April 30, 2018 by Oskar Klingberg - CEO

You want to make the most of the World Cup. Any sports betting company does – it’s the single biggest sporting event in the world (1 billion people watched the 2014 World Cup final) and it only comes around every four years. But the 2018 World Cup isn’t going to be like previous tournaments. Read more

We’re increasing focus on AI for more personal customer communication

Thursday, February 15, 2018 by Oskar Klingberg - CEO

As CEO of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by the European Commission. With this grant, we can speed up our commitment to Artificial Intelligence (AI) and create even more personalized customer communications Read more

The last mile of customer communication

Tuesday, October 10, 2017 by Hedvig Ederyd - Digital Lead Gen Manager

– 4 things that you need to boost your most critical KPIs Read more

Video Blog: How can you use Artificial Intelligence to inspire action from customers?

Monday, September 25, 2017 by Sam Madden - iGaming Director

In the age of the bombarded consumer, customers are expecting a personalised and relevant message, but how can you achieve that at scale? Watch our video blog... Read more

Video Blog: How can brands truly engage with customers?

Thursday, August 17, 2017 by Sam Madden - iGaming Director

So many consumers struggle to interact with their brands of choice, and in turn businesses are really failing to communicate effectively. So what the answer? Watch the video below. Read more

CRM Managers are a key tool in the future success of your business. It’s time to prove your worth!

Thursday, July 13, 2017 by Jenny Sondell - CRM Expert

Effective use of customer data is key to growing business revenues, yet those businesses that can combine good customer insights and an innovative approach to CRM data will become industry leaders. Read more

Top 5 tips for accessing your bombarded consumers

Wednesday, May 10, 2017 by Sam Madden - iGaming Director

What are the problems that consumers have with utility companies, telcos, banks and insurance companies? Why do they leave them? How can we engage with your customers to drive increased ROI? Watch our video blog to find out our top 5 tips Read more

Top 5 tips for reaching the Bombarded Consumer within the Insurance Market

Friday, March 17, 2017 by Sam Madden - iGaming Director

With insurers and brokers using email, text and social media more than ever before to get heard in a noisy market, consumers are switching off. Read more