Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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4 ways GDPR is an opportunity for iGaming companies

Tuesday, May 8, 2018 by Oskar Klingberg - CEO

GDPR has already become a bit of a buzzword. One that’s used by agencies, specialists, sellers and publications to try and scare companies (with the hope that such fear translates into consultancy gigs). But that ignores the fact that customer consent has always been important in iGaming. Read more

Why ignoring customer consent now could hurt iGaming profits

Monday, April 30, 2018 by Oskar Klingberg - CEO

Customer data is the lifeblood of the iGaming industry. It’s how you communicate big events, offers and opportunities to those who really want to hear about them. Read more

How GDPR consent will hit World Cup betting

Monday, April 30, 2018 by Oskar Klingberg - CEO

You want to make the most of the World Cup. Any sports betting company does – it’s the single biggest sporting event in the world (1 billion people watched the 2014 World Cup final) and it only comes around every four years. But the 2018 World Cup isn’t going to be like previous tournaments. Read more

We’re increasing focus on AI for more personal customer communication

Thursday, February 15, 2018 by Oskar Klingberg - CEO

As CEO of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by the European Commission. With this grant, we can speed up our commitment to Artificial Intelligence (AI) and create even more personalized customer communications Read more

Black Type signs with Wiraya, to activate new customers and reward loyalty

Wednesday, January 31, 2018 by

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages. Read more

The Huffington Post features Wiraya

Friday, December 1, 2017 by The Huffington Post

Huffington Post features Wiraya's CEO Oskar Klingberg on the urgent need for energy businesses to create truly effective communication with customers as the industry moves from standard variable tariffs. Read more

Why is now the time re-establish trust in the Insurance industry?

Tuesday, October 24, 2017 by Sam Madden - iGaming Director

Trust between insurers and consumers is at an all time low. Quite a statement, but its indicative of a tumultuous industry that has reached a clear breaking point. Read more

The last mile of customer communication

Tuesday, October 10, 2017 by Hedvig Ederyd - Digital Lead Gen Manager

– 4 things that you need to boost your most critical KPIs Read more

Video Blog: How can you use Artificial Intelligence to inspire action from customers?

Monday, September 25, 2017 by Sam Madden - iGaming Director

In the age of the bombarded consumer, customers are expecting a personalised and relevant message, but how can you achieve that at scale? Watch our video blog... Read more

Video Blog: How can brands truly engage with customers?

Thursday, August 17, 2017 by Sam Madden - iGaming Director

So many consumers struggle to interact with their brands of choice, and in turn businesses are really failing to communicate effectively. So what the answer? Watch the video below. Read more