Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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Market leaders' views on Martech: 3. Data and analysis

Sunday, October 21, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

Focus on the customer journey!

Saturday, October 20, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

How do market leaders work strategically with Martech?

Friday, October 19, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

What customer obsessed companies do differently

Wednesday, October 3, 2018 by Sara Bremdal-Vinell

Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? Read more

Why CX needs to be one of top management´s most important priorities

Tuesday, September 25, 2018 by Oskar Klingberg - CEO

If brands don’t invest in Customer Experience they will soon be disrupted by another company that will! Read more

Customer obsession is the new black

Wednesday, September 19, 2018 by Joakim Thörn, Effectly

We have interviewed Joakim Thörn, the CX specialist who has many years’ experience inspiring and helping companies create better interactions along the customer journey and optimise their customer experience (CX). Read more

How to build a customer obsessed company

Wednesday, September 12, 2018 by Joakim Thörn, Effectly

-Best practices from CX-transformer, Joakim Thörn Read more

Okay seriously, what is everybody doing?

Monday, September 3, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more

Treating customers like prospects is a dangerous game.

Tuesday, August 28, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

When you’re marketing to prospects, you don’t know too much about who you’re talking to. For the most part, that’s fine for prospect marketing. Read more

Right now you are missing out on millions in profit, yet it’s so easy to avoid.

Tuesday, August 21, 2018 by Hampus Lindberg - Director iGaming Wiraya

Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Read more