Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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What personal customer interactions really mean

Monday, January 14, 2019 by Sam Madden - iGaming Director

...and how to get it right. Read more

Focus on the customer journey!

Sunday, January 6, 2019 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

The iGaming landscape is changing, it’s time for the survival of the fittest.

Friday, November 30, 2018 by Sam Madden - iGaming Director

As the iGaming industry matures, the market is faced with greater competition and stronger regulations relating to anti-laundering, licensing and GDPR. To stay on top of the game, you will need to be fully in-tune with the changes being made. After all, it's survival of the fittest in the iGaming industry Read more

How to use brand ambassadors to enhance CX

Wednesday, October 24, 2018 by Edward Maine

A brand ambassador may be the missing piece to your promotional puzzle. Even though many brands already have these ambassadors, they aren't making the most out of the collaboration. It's time to rethink your approach. Read more

Marketing leaders' views on Martech: 3. Data and analysis

Sunday, October 21, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

How do market leaders work strategically with Martech?

Friday, October 19, 2018 by Charlotte Banning - Head of Marketing

There are 4 key areas to take your digitalisation work to the next level. Read more

What customer obsessed companies do differently

Wednesday, October 3, 2018 by Sara Bremdal-Vinell

Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? Read more

Why CX needs to be one of top management´s most important priorities

Tuesday, September 25, 2018 by Oskar Klingberg - CEO

If brands don’t invest in Customer Experience they will soon be disrupted by another company that will! Read more

Okay seriously, what is everybody doing?

Monday, September 3, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more

Treating customers like prospects is a dangerous game.

Tuesday, August 28, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

When you’re marketing to prospects, you don’t know too much about who you’re talking to. For the most part, that’s fine for prospect marketing. Read more