Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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Right now you are missing out on millions in profit, yet it’s so easy to avoid.

Tuesday, August 21, 2018 by Hampus Lindberg - Director iGaming Wiraya

Failing to activate new players is one of the biggest challenges for the industry today, with 65% of newly registered customers never making a deposit. Read more

Martech Buzzwords 2018

Monday, June 25, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

Martech is not only a popular word amongst CIO and CMOs. It has become a game changer in marketing world. Read more

We’re increasing focus on AI for more personal customer communication

Thursday, February 15, 2018 by Oskar Klingberg - CEO

As CEO of Wiraya, I am incredibly proud that we have been awarded €2 million in innovation grants by the European Commission. With this grant, we can speed up our commitment to Artificial Intelligence (AI) and create even more personalized customer communications Read more

The last mile of customer communication

Tuesday, October 10, 2017 by Hedvig Ederyd - Digital Lead Gen Manager

– 4 things that you need to boost your most critical KPIs Read more

Video Blog: How can you use Artificial Intelligence to inspire action from customers?

Monday, September 25, 2017 by Sam Madden - iGaming Director

In the age of the bombarded consumer, customers are expecting a personalised and relevant message, but how can you achieve that at scale? Watch our video blog... Read more

Video Blog: How can brands truly engage with customers?

Thursday, August 17, 2017 by Sam Madden - iGaming Director

So many consumers struggle to interact with their brands of choice, and in turn businesses are really failing to communicate effectively. So what the answer? Watch the video below. Read more

Why must marketing leaders change their approach?

Tuesday, May 9, 2017 by Edward Maine - Marketing Manager

Your prospects are exciting yet, Your customers give you money. The way brands market to customers needs to change. The way brands market to customers is exactly the way they market to prospects. Watch my video blog on why and how you can change your approach. Read more

Top 5 tips for reaching the Bombarded Consumer within the Insurance Market

Friday, March 17, 2017 by Sam Madden - iGaming Director

With insurers and brokers using email, text and social media more than ever before to get heard in a noisy market, consumers are switching off. Read more

How can you track your customer lifecycle?

Thursday, March 9, 2017 by Sam Madden - iGaming Director

Developing the right customers increases additional revenue and profitability. The customer lifecycle is the toolkit that helps you allocate the resources, which is why it is such an important sales and marketing tool. Read more