Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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How to build a customer obsessed company

Wednesday, September 12, 2018 by Joakim Thörn, Effectly

-Best practices from CX-transformer, Joakim Thörn Read more

The Customer Activation Gap – How do you stop your business missing out on millions in profits?

Tuesday, August 21, 2018 by Edward Maine - Marketing Manager

Let’s say your marketing campaign has been a roaring success, and thousands of people have bought something or signed up to become customers. Read more

Martech Buzzwords 2018

Monday, June 25, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

Martech is not only a popular word amongst CIO and CMOs. It has become a game changer in marketing world. Read more

Why is now the time re-establish trust in the Insurance industry?

Tuesday, October 24, 2017 by Sam Madden - iGaming Director

Trust between insurers and consumers is at an all time low. Quite a statement, but its indicative of a tumultuous industry that has reached a clear breaking point. Read more

Energy companies are losing revenues every day, yet its totally unnecessary.

Friday, July 14, 2017 by Oskar Klingberg - CEO

Did you know that one in four consumers changed their electricity supplier in 2016. The real challenge therefore is how do you reduce churn and lost customers. So how do you change this trend? Read more

CRM Managers are a key tool in the future success of your business. It’s time to prove your worth!

Thursday, July 13, 2017 by Jenny Sondell - CRM Expert

Effective use of customer data is key to growing business revenues, yet those businesses that can combine good customer insights and an innovative approach to CRM data will become industry leaders. Read more

The Power of Insane Honesty

Friday, June 2, 2017 by Hedvig Ederyd

Why the future of content marketing: why ’customer in’ wins every time. Read more

Top 5 tips for accessing your bombarded consumers

Wednesday, May 10, 2017 by Sam Madden - iGaming Director

What are the problems that consumers have with utility companies, telcos, banks and insurance companies? Why do they leave them? How can we engage with your customers to drive increased ROI? Watch our video blog to find out our top 5 tips Read more

Why must marketing leaders change their approach?

Tuesday, May 9, 2017 by Edward Maine - Marketing Manager

Your prospects are exciting yet, Your customers give you money. The way brands market to customers needs to change. The way brands market to customers is exactly the way they market to prospects. Watch my video blog on why and how you can change your approach. Read more

A view from the industry: How do I reach existing customers?

Wednesday, March 29, 2017 by Mahbub Ahmed - Leading CRM Professional

Leading CRM teams within JustEat, MoneySupermarket.com, Fiat Group, and comparethemarket.com, Senior CRM professional Mahbub Ahmed shares his insights. Read more