Blogs Library

We like to share knowledge and insights about our industry. Get inspired by our latest blogs where we share our latest news and developments. We hope this will helps you with delivering personal and relevant communication for your customers. Want to learn more? Visit our Resources Page

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What personal customer interactions really mean

Monday, January 14, 2019 by Sam Madden - iGaming Director

...and how to get it right. Read more

Two simple factors that make players stay

Monday, January 14, 2019 by Hampus Lindberg - Director iGaming Wiraya

In the age of the customer, it’s crucial to stay on top of the game when it comes to understanding what your customers want! Of course, no generic recommendation beats collecting your own customer insights, but we’ve summarised two things that customers today have become used to, and therefore expect. Get this right and it not only improves your customer journey, but it will also show the extent of increased conversion rates. Read more

6 success factors to win back players trust

Wednesday, January 2, 2019 by Edward Maine

Great CX signals to your customers that you care about their privacy, that you care about what they want and that you’re willing to go the extra mile to deliver it. That turns one-off customers into loyal supporters, and maybe even brand ambassadors. Read more

Why player trust is gone

Tuesday, December 11, 2018 by Edward Maine

And what you can do about it. Read more

3 major challenges for the CMO in the digitalisation

Monday, October 29, 2018 by Charlotte Banning - Head of Marketing

As you already know, most marketing managers has bought into the high rate of change and are actively working today to meet their customers digitally. But what are market leaders' top priorities 2018? And their biggest challenges? Read more

What customer obsessed companies do differently

Wednesday, October 3, 2018 by Sara Bremdal-Vinell

Most brands say they are customer focussed. But as we all know, it’s easy to talk the talk but it’s a lot harder to walk the walk. So, what are the typical traits customer-obsessed companies possess? What differentiates customer-obsessed companies from others? Read more

Okay seriously, what is everybody doing?

Monday, September 3, 2018 by Hedvig Ederyd - Digital Lead Gen Manager

84% of businesses spend either more or the same amount on customer acquisition as they do on retention. 84% of businesses are doing it wrong. Read more

How GDPR could reshape Telco communications…for the better

Friday, May 18, 2018 by Oskar Klingberg

The way that telecommunications companies talk to their customers is changing. Why? Those four letters we’re all getting used to hearing – GDPR. Read more

Five reactions to GDPR consent (and how to have the right one)

Thursday, May 17, 2018 by Oskar Klingberg

Different companies are having different reactions to GDPR. Your attitude as it comes into effect could shape the way your business works for years to come. Read more

Why ignoring customer consent now could hurt iGaming profits

Monday, April 30, 2018 by Oskar Klingberg - CEO

Customer data is the lifeblood of the iGaming industry. It’s how you communicate big events, offers and opportunities to those who really want to hear about them. Read more