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More regulation, greater competition and higher expectations from players, are all big challenges for today's operators.
In the age of the player, customer experience is the only real differentiator for businesses and brands must focus on player experience to deliver sustainable growth.
So what's the answer?
The latest marketing technology now provides a real enabler to operators looking to focus their proposition around players.
Through a fully managed service Wiraya delivers automated customer interactions, that blends voice, text and gamification to treat all players like a VIP.
Simply put this delivers unmatched conversion rates, boosts customer lifetime value and proactively reduces player churn.
Meet the Wiraya team at ICE London to learn more, or book a free 1-2-1 demo below to find out exactly how we can seriously affect your bottom line.