Seminar - Martech Report 2019
The implementation of Martech shows no signs of slowing down. The CMO seems to have full support from the CEO to continue the investments thanks to it's proven value of meeting consumers' changed behaviors and the opportunities it provides for automating and personalizing customer interactions throughout the customer journey.
But in order to get the full effect and avoid costly mistakes you need to keep a close eye on a couple of things:
• Management’s commitment
• Managing of data
• The effect of new privacy policies
This year’s exploratory Martech report done by Odyssey, Wiraya, CMO goes TECH and Swedma will give you increased knowledge, new insights and valuable tools in this exciting area.
VP Marketing, Wiraya. Charlotte is passionate about communication that delivers real customer value. She has an impressive background in both B2C and B2B and over 20 years experience in Telecoms, Media and Marketing Technology.
Marketing & Growth Manager, Odyssey. Jenny has a great experience in communication, CRM and relationship marketing from the Media, Publishing and Tech industry. Jenny has also led the Wiraya CRM Academy.