Why CX is the iGaming industry’s most important competitive advantage
It’s survival of the fittest. As the iGaming industry matures, the market is faced with greater competition and stronger regulations. An increasing number of directives covering anti-laundering, licensing and GDPR, together with the reduced ability to promote free-spins and bonuses is changing the industry as we know it, brands are seriously under threat.
Competition is fierce and it’s getting harder and harder to get attention and loyalty from players. The average attention span of your players is down to just 8 seconds and blindly spamming is simply no longer effective. The rules of play are about to change. The winners will be those who realise that customer experience is the only competitive advantage.
It’s not a crazy idea. It’s just crazy if you’re not already doing it. The figures don't lie…
- Businesses focussing on customer experience can increase revenue by 5-10% (McKinsey)
- Brands who prioritise CX can reduce costs by 15-25% within 2-3 years (McKinsey)
- Within 2 years, 81% of companies will compete mostly, or completely, on the basis of CX. (Gartner)
The evidence is compelling, so how can your business turn CX from challenge to advantage? Wiraya exclusively invites you to this strategic event, where you’ll meet industry leaders and peers to discuss the changing landscape of the iGaming industry.
The event will be followed by full drinks reception and VIP area at Tiffany's Champagne & Wine Bar. Welcome!
(The event is FREE for all B2C iGaming CX leaders).
Joakim Thörn, Effectly
CX Transformer, Effectly. Joakim is a recognized keynote within CX, helping business leaders across industries to transform their businesses. Thörn will share insights on how customer behaviour is changing and what the igaming industry can learn from other industries.
Customer Interactions expert at Wiraya. Erik Kurin is passionate about everything related to marketing tech and how AI can improve customer interactions and experiences.
Senior Advisor in iGaming with broad experience from companies like Ladbrokes, NordicBet, ParadisePoker, SportingBet and PokerStars. Vali is fuelled by commercial discipline, creative ideas, curiosity for what makes players play, and dissatisfaction with the status quo.
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