Reports & insights
Report - Re-establishing trust in the insurance industry
The report reveals some stark results for the insurance industry while offering some key opppurtunities for those brands looking to take a lead.
CRM Barometer 2017
Do you know how to maximise value from your approach to CRM? Check out our comprehensive CRM Barometer report
Leading marketing managers give their insights into the use of marketing technology
How to boost customer consent
Still lack GDPR consent from your customers? Then it’s really time to take action. Get customer consent wrong and, worst case, it could mean huge fines. As much as €20 million (or 4% of turnover – whichever... Read more
How can you use Artificial Intelligence to increase new player activation?
Existing communication with new customers has numbed us to the numbers. 60% of these potential new players don't even make a deposit after registering.Based on an average lifetime value of €450 thats €2,700,000... Read more
How can you rapidly increase revenues and build long term loyalty using customer communication?
The utilities and energy sectors are facing a number of key challenges with new technologies, tighter environmental regulations, a move towards digitalisation and changing customer preferences. It’s also... Read more
How can you reactivate your passive players and get them back in the game?
The gaming industry has never been so competitive, with customer loyalty at an all time low. Your players all too easily fall passive and move to competitor brands. You could of course wait and hope they... Read more