CRM Barometer 2018 - UK's largest CRM survey

How do leading companies focus on customer experience with their CRM work? How is CRM measured? And what are the biggest challenges?

The CRM Barometer is a leading annual survey and report that focuses on how companies work with CRM.

We can clearly see that the CRM departments’ customer focus has spread and now affects the entire organisation. With this report we hope to inspire the CX & CRM community to lead the way towards a customer obsessed organisation. Found out how your company measures up against your competitors.

Key Headline Stats

  • 20% plan to drive change to match customer behaviours
  • 22% of businesses to increase focus on existing customers
  • 23% plan to collect and improve their customer data
  • 28% plan to create a customer focussed culture

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