Martech Report 2019
The implementation of Martech shows no signs of slowing down. The CMO seems to have full support from the CEO to continue the investments thanks to it's proven value of meeting consumers' changed behaviors and the opportunities it provides for automating and personalizing customer interactions throughout the customer journey.
The Martech report is based on a quantitative survey and interviews in Northern Europe. It’s done by Wiraya, Odyssey, CMO goes Tech and SWEDMA - all of which represent different parts of a growing martech community. The purpose is to increase knowledge in the martech area, but also create a forum for discussing issues and challenges, as well as giving advice and support.
How the latest Martech helped leading brands
Success story: Telia
How telecom operator Telia got a more efficient welcoming process.
Success story: SAS
How to reach the passive members of your loyalty schemes?
Success story: Göta Energi
Create an automated welcome process and half churn.
Success Story: Skandia
How can you collate accurate email addresses from customers?