YouGov Voice Report: The Power of Voice

  • Survey of 2000 consumers highlights value of voice in a post PPI world

  • Companies betting big on voice incl AlexaSiri, Cortana and Watson

  • 71% think it will be used for one or more daily tasks in 10 years’ time

  • Personalisation is key for businesses using a voice systems;

  • 64% of respondents preferring a female voice 

  • 66% of Scottish people would prefer to hear a Scottish accent

  • Helen Mirren rated celebrity voice most people would like to hear from 


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“In a post PPI world the results show the real value of voice in delivering an enhanced experience for customers.” Sam Madden, UK Director, Wiraya.

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