Webinar: Martech Report 2019
Martech (Marketing Technology) has grown rapidly in the last years, and the latest technology gives today's marketers completely new opportunities for digital, automated and data-driven communications.
The CMO seems to have full support from the CEO to continue the investments thanks to it's proven value of meeting consumers' changed behaviours and the opportunities it provides for automating and personalizing customer interactions throughout the customer journey.
But in order to get the full effect and avoid costly mistakes you need to keep a close eye on a couple of things:
• Management’s commitment
• Managing of data
•The effect of new privacy policies
The Martech report is based on a quantitative survey and interviews in Northern Europe. The purpose is to increase knowledge in the martech area, but also create a forum for discussing issues and challenges, as well as giving advice and support.
Sign up for this webinar to get the latest insights in Martech!
(The recordings will be sent to all registered after the webinar)
VP Marketing, Wiraya. Charlotte is passionated about communication that delivers real customer value. She has an impressive background in both B2C and B2B and over 20 years of experience in Telecoms, Media and Marketing Technology.
Marketing & Growth Manager, Odyssey. Jenny has a great experience in communication, CRM and relationship marketing from the Media, Publishing and Tech industry. Jenny has also led the Wiraya CRM Academy.
How the latest Martech helped leading brands
Success story: Telia
How telecom operator Telia got a more efficient welcoming process.
Success story: SAS
How to reach the passive members of your loyalty schemes?
Success story: Göta Energi
Create an automated welcome process and half churn.
Success Story: Skandia
How can you collate accurate email addresses from customers?