How did Black Type use their brand ambassador to activate players?

“As a premium brand we have always been focused on building a loyal customer base and by using Wiraya we feel we can take this to the next level. I am confident this will not only ensure even greater long term loyalty with Black Type, but will also bring back passive players to the brand and help newly registered customers.” 

David Preece, Head of Media and Communications at Black Type 

As a premium brand, Black Type wanted to ensure customers received a high quality experience from the start and throughout the players’ lifecycle, while ensuring conversion to first deposit significantly increased compared to traditional approaches. 

Unlike competitors using costly and ineffective traditional marketing methods, including email and outbound call centres, Black Type used Mobile Customer Activation, that enabled customers to receive a mixture of service messaging and free bets, all aimed at sending new customers exactly the right activation message, at the right time, using channels they trusted, automatically. 

 

How did Black Type achieve 29% conversion?

 

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