How to reach the passive members of your loyalty schemes?

Do you want to know how SAS successfully activated passive members?

Read more about how we reactivated 18% of loyalty scheme members for SAS

Just plug in your email in the form below and you will get our success story straight to your inbox. 


success story sas


Reactivate passive members

Passive customers will sooner or later churn. For this reason it’s important to always make sure a high activity amongst members. Our challenge was to reactivate passive customers that hadn’t acted on traditional communication.

Nils Lindhe SAS Eurobonus

”To activate passive members is both difficult and expensive. We were positively surprised when we evaluated the activity with Wiraya. The conversion rate was tremendously high compared to previous activities. It’s easy to get increased revenues with Wiraya. We have found several new areas where we can use Wiraya in our customer communication.”

– Nils Lindhe, Head of Eurobonus, SAS


By using the smart multi-channel strategy we reactivated 18% of the passive members. The previous activity had a reactivation of 2%.

result sas picture

Ready to talk?

contact us

Success Story: Göta Energi

How Göta Energi created an automated welcome process and halved the churn

Read more

Success Story: NordicBet

How can you encourage players to become active again?

Read more