How Telia created a successful automated welcoming process and got 50% of the audience to act on their communication.
Telia had to find an efficient process in getting the customers started in order to get a lasting relationship.
You probably recognize the challenge; to efficiently welcome new customers and get them started in order to decrease churn. Telia had found that the first 100 days are the most important in order to get loyal and satisfied customers. How do you get the customers to get started, on their terms, without being to pushy?
”We got 50% conversion rates with Wiraya and 30% chose to instantly speak to our agents. That’s a fantastic result, and we are happy to have found an efficient, automated process to welcome and motivate our new customers.”
- Linda Wetterborg, Head of CRM, Telia
50% made an active choice and spoke to Customer support
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