Here's how it works...

Wiraya generates the right messages, to the right people, through the mobile channels they trust, at exactly the right time.


 We call it Mobile Customer Activation, and it changes everything.


Wiraya dashboard

- Blends voice, text and mobile messaging adapted to each individual

- Uses data and artificial intelligence to (automatically) optimize when, what and how to communicate with each individual

- Generates bespoke content and offers that convert because customers trust them

- Learns from interactions in real time to continuously improve customer lifetime value and loyalty.

That’s why many of  Europe’s largest brands work with Wiraya to grow customer lifetime value, keep customers longer and grow revenues faster.

Want to know more about our managed software for Mobile Customer Activation?

Download our product sheet. 

It’s guaranteed to boost your most critical metrics for:

  • Onboarding customers
  • Increasing customer lifetime value (CLV)
  • Reducing churn
  • Winning customers back


Whenever you need customers to do something, know something, update something, start something, stop something, change something or buy something, Wiraya makes sure your communications are optimised to inspire action from your customers.

customer journey

Onboarding your customers

First impressions stick. Don’t lose customers before they’ve even started using your product or service. Optimise your mobile comms mix to get people started and sticking around. How Telia created a welcome process for customers to drive loyalty

Increasing customer lifetime value

Your customers deserve to be treated like customers—not prospects. Give them personalised, timely and relevant offers and they’re far more likely to stay with you for the long haul. How SAS reactivated 18% of passive members

Reducing your churn

Today’s customers are notoriously fickle. One false move and they’ll switch. Keep customers onside with more effective engagements that cost you less and scale up automatically. How Agria Insurance increase policy renewals

Winning customers back

Lapsed customers are a sensitive audience. Go in heavy-handed and you could alienate them forever. Approach them with helpful, personalised interactions and they’re far more likely to return. How Unibet successfully retains current players

Activation and attraction are very different things

When you’re acquiring customers, you use a well-known set of tactics.

But when they do become customers, things need to be very different.

Your have to laser-focus your messages. Know customers’ needs before they do. Reach them at exactly the right moment, and speak to them through the channels they trust using two-way communications that actively engage them.

Get it wrong and you’ll frustrate them for sure.

Get it right and you’ve got fans for life.

That's why this matters

Your last customer is more important than your next

Stop treating customers like prospects and start maximising your customer relationships.

Time to grow your revenue and increase the customer lifetime value

Get started

Trusted by leading brands

Success story: SAS

How to reach the passive members of your loyalty schemes?

Read more

Success story: Göta Energi

Create an automated welcome process and half churn.

Read more

Success story: Unibet

Retain current players and move newly registered clients to depositing players.

Read more

Success story: If Insurance

To remind the customer about a payment without being intrusive

Read more