So why does Customer Activation matter?

  • 80% of companies’ future revenue comes from 20% of their existing customers (Gartner)
  • Increasing customer retention by 5% increases profits by between 25% and 95% (Bain and Company)
  • It costs five times as much to attract a new customer as it does to keep an existing one (invespcro)


In short: if you’re treating your existing customers as if they were prospects, you’re losing money and frustrating the most important people in your business.

Every. Single. Day.

This is the Customer Activation Gap.

It’s the last mile of customer communications and it’s where millions in profits go to die.

Every time a communication misfires and somebody doesn’t activate their account, or make their first purchase, or defects to a competitor, or forgets to pay their bill – all of that is money lost.

The Customer Activation Gap is one that needs plugging. Fast.

To do it, you need a way to reach hundreds of thousands of individual customers with personal, timely, relevant messages that you know will get them converting.

Get it right and all the dials go to green.

Get it wrong and you’re fighting in the red.

We give businesses the tools to get it right every single time. 

the activation gap

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eBook: Mobile Customer Activation

Tackle the single biggest mistake in customer experience.

Stop treating customers like prospects and start maximizing your customer relationships.

Today’s customers are smart, connected, web savvy, and fickle as hell. They’re swimming in brand choice and it’s never been easier to switch companies. Yet customer experience is make or break. Not only is bad customer experience the most common reason that people stop using a business, when they leave they tell other prospects to steer clear as well. 

Download the eBook and read more about the source of all customer experience disconnect, and how you get the maximum bang for your marketing investments. 

This is Mobile Customer Activation

Wiraya automatically generates the optimum blend of voice, text, and mobile messaging to inspire action from your customers.

Some of the most customer-driven companies in the world use it every day to close the Customer Activation Gap and drive the results that grow their businesses.

 Wiraya helps you:

  • • Onboard customers faster
  • • Keep customers happier
  • • Cross-sell and upsell when customers want you to
  • • Engage with customers how and when they want
  • • Keep customer from defecting
  • • Increase customer lifetime value
  • • Grow revenues faster


And do it with minimal time, money and resources.

customer journey

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