So why does Customer Activation matter?

  • 80% of companies’ future revenue comes from 20% of their existing customers (Gartner)
  • Increasing customer retention by 5% increases profits by between 25% and 95% (Bain and Company)
  • It costs five times as much to attract a new customer as it does to keep an existing one (invespcro)


In short: if you’re treating your existing customers as if they were prospects, you’re losing money and frustrating the most important people in your business.

Every. Single. Day.

This is the Customer Activation Gap.

It’s the last mile of customer communications and it’s where millions in profits go to die.

Every time a communication misfires and somebody doesn’t activate their account, or make their first purchase, or defects to a competitor, or forgets to pay their bill – all of that is money lost.

The Customer Activation Gap is one that needs plugging. Fast.

To do it, you need a way to reach hundreds of thousands of individual customers with personal, timely, relevant messages that you know will get them converting.

Get it right and all the dials go to green.

Get it wrong and you’re fighting in the red.

We give businesses the tools to get it right every single time. 

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