Activate and engage your players

Get the best conversion rates and increase customer lifetime value

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Cut through the noise with Wiraya

The Gaming industry has never been more saturated and players are fed up with being bombarded with untargeted advertising.

The fierce competition constrains operators to keep players loyal and increase the player lifetime value.

Wiraya offers interactive mobile messaging and strengthens the relationship with your players throughout the player lifecycle.

Convert your players!
Communication overview

Wiraya can help you with...

The challenges we solve

Wiraya solves business critical communication challenges in the gaming industry and at key moments in the customer lifecycle.

The result? 4x times higher conversion leading to increased CLV and improved customer experience.

Know Your Customer

Inspire your players to verify their age and identity.


Activate your retail players, build customer data and cross sell online.



Convert newly registered customers to active players.

Early Life

Build brand loyalty in the early stages of the player lifecycle.


Increase deposits with targeted sportsbook and seasonal campaigns.


Reactive your passive players and prevent churn.

"Compared to our previous traditional approach of email and text offers, using Wiraya has seen a significant increase in player conversion for both activation and reactivation."

Mario Bilic Head of Gaming at Interwetten

How does GVC increase the value of their players?

GVC is one of the largest gaming operators in the world with brands like bwin, Sportingbet, Partypoker, Partycasino and Ladbrokes.

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Trusted with over 100 million customer interactions

Want to see how it works?

We’d love to show you in a demo.

Start increasing CLV with Wiraya today.

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