How do you get the best results from your martech investments?
Martech (Marketing Technology) has grown rapidly in the last years, and the latest technology gives today’s marketers completely new opportunities for digital, automated and data-driven communications.
The CMO seems to have full support from the CEO to continue the investments thanks to it’s proven value of meeting consumers’ changed behaviours and the opportunities it provides for automating and personalizing customer interactions throughout the customer journey.
But in order to get the full effect and avoid costly mistakes you need to keep a close eye on a couple of things:
• Management’s commitment
• Managing of data
• The effect of new privacy policies
The Martech report is based on a quantitative survey and interviews in Northern Europe. The purpose is to increase knowledge in the martech area, but also create a forum for discussing issues and challenges, as well as giving advice and support.