Use tech to treat all your players like a VIP
Customer Experience (CX) used to be a secondary consideration after conversion for iGaming operators. With new regulations in iGaming coming up, it will put higher demands on the iGaming industry to work more customer oriented. In fact, within two years, Gartner predicts that 81% of companies will compete mostly or completely on the basis of CX.
But how do you compete in CX and how do you beat your competitors? Well, untargeted and mass marketing messages offering players bonuses and free bets is not the way. It might even be perceived as spam. And with poor CX, it is likely you will suffer a considerable loss of customers to your competitors. Actually, research shows that 89% of consumers started doing business with a competitor due to poor CX.
Instead, it’s all about creating personalised, timely, relevant messages that are appreciated and responded to by customers. So where do you begin?
In 20 minutes you will learn…
> How to win player’s trust
> The six critical success factors to succeed in CX
> How to increase conversion rate through kick-ass CX
> How to use tech to treat all your players like VIP