How can you inspire your players to verify their age and identity?

Know Your Customer

Challenge: The latest KYC legislation targeting European markets puts new and existing customer revenues at risk. Even though the user experience when verifying age and identity is proven critical, the real challenge is actually inspiring players to take action and complete this process. For newly registered customers a complicated  verification process pushes these uses to competitor brands, while for existing customers, potentially unaware of the latest changes, risk losing access to their accounts, or the ability to withdraw funds.

Solution: Leading operators are using Wiraya’s Mobile Customer Activation software to specifically target players who fail to complete the new age and identity checks. The solution combines voice, text and gamification to target players with clear and informative communication, highlighting the benefits of the process, and providing a simple link to complete the verification process. The solution then tailors content to match the specific branding style and content of the operator.

Why is this approach so effective?
1. Delivers maximum conversion from newly registered customers to active players
2. Ensures existing players remain active and engaged with your brand
3. Allows operators to easily target players at scale with personalised communication
4. Enables operators to deploy a consistent brand experience across channels.

The Results?

 

 

 

 

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