Know Your Customer (KYC)
How can you inspire your players to verify their age and identity?
The KYC legislation has put new and existing customer revenues at risk. Even though the user experience when verifying age and identity is proven critical, the real challenge is actually inspiring players to take action and complete this process.
For newly registered customers a complicated verification process pushes these users to competitor brands, while for existing customers, potentially unaware of the latest changes, risk losing access to their accounts, or the ability to withdraw funds.
Leading operators are using Wiraya to specifically target players who fail to complete the new age and identity checks. The solution uses clear and informative communication to highlighting the benefits of completing the process and provides a link to complete the verification process.