Martech Report 2022
Is the Martech hype over?
We are excited to announce the European Martech report, which has been developed for the fifth year in a row by SWEDMA, CMO goes TECH, Wiraya and Odyssey.
In the report; sales, marketing, tech and CRM managers were asked to provide their input in terms of what challenges, priorities, and learnings they’ve encountered in order to develop their Martech strategy. The report can be read in English, and contains both advice and inspiration on what to develop further within the different perspectives: people, process, technology & data. You can also find some great cases and inspiration from companies like Max Burgers, Stadium, Swedbank and ATG.
We want to inspire you by showing how other companies are working with Martech and which priorities and learnings they have gotten from this. Here are the key take aways from the report:
We hope you get some great insights and takeaways!
How Öresundskraft successfully collected missing email addresses from their customers.
Öresundskraft is setting themselves up for success with up-to-date customer […]
How MSX International uses Wiraya’s video calling solution to connect with customers and improve customer experience.
About MSX International. MSX International has been the partner company […]