Success story:
How Alphabet nudge customers to make an app download

Wiraya enabled us to quickly and personally inform our customers about our new mobile app AlphaGuide. The performance was much better than we expected and we got more downloads then we hoped for. With the app, we offer our customers better service and with that, much greater customer satisfaction than before.

Thomas Skärgård,
Marketing & Business Development Manager at Alphabet Fleet Services

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THE CHALLENGE

How to digitalise the customer journey by inspiring customers to make an app download

Digitalisation is one of the most common initiatives in the automotive industry. Consumers set high demands on businesses to deliver a smooth and simple process. Getting customers to download an app is not only a channel of customer communication but it’s often also a crucial step to collect consent to continue to communicate with customers digitally. Alphabets app AlphaGuide enables customers to order service and report kilometers directly in the app. Even though Alphabet’s latest app innovation clearly benefits users, it was a challenge to get them to download the app. It wasn’t that the customers were not interested, rather that they were too busy. Alphabet wanted to effectively communicate the benefits of the new app. But how can you effectively get thousands of customers to listen to an important message and act directly?

Read more about how Alphabet exceeded all expectations on app download together with Wiraya in our Success story below!

OTHER INSIGHTS