How did 7Red increase retention and depositing clients with 8,6%?

Wiraya is bringing us an extra boost in our customer communication and we are really satisfied with the results. We have found several new areas where we can use Wiraya while communicating with players and it will develop our multichannel strategy further.

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The Challenge

How to increase retention

Prospecting new players cost millions and if you loose depositing clients your investments could be wasted. Many gaming companies experience a challenge to increase retention. There may be several reasons why the players don’t stay. As many other gaming companies, 7Red wanted to achieve higher customer loyalty. 7Red got in contact with Wiraya and needed help to retain customers, that don’t act on traditional communication like emails and SMS, and encourage them to make deposits.

https://www.wiraya.comIt’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach./

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