How 7Red increased retention and depositing clients with 8,6%

Success Story

7Red is a well known online casino, attracting customers from all over the world. It is one of the top most secure online casinos available. 7Red wants to provide their players with the ultimate thrilling experience.

The Challenge

Turn passive clients into depositing clients

Prospecting new players cost millions and if you loose depositing clients your investments could be wasted. Many gaming companies experience a challenge to turn passive clients into depositing clients. There may be several reasons why the players don’t deposit, but what happens if they don’t make an action, despite reminders? As many other gaming companies, 7Red wanted to achieve higher customer loyalty. 7Red got in contact with Wiraya and needed help to retain customers, that don’t act on traditional communication like emails and SMS, and encourage them to make deposits.

"Wiraya is bringing us an extra boost in our customer communication and we are really satisfied with the results. We have found several new areas where we can use Wiraya while communicating with players and it will develop our multichannel strategy further."


With Wiraya Mobile Customer Activation, 92% of the target audience was reached and 9% converted! 7Red also see an increase in the number of active Norwegian players (8,5% reactivated) as well. The communication has also proven to be appreciated by the receivers.

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