How did Alphabet inspire customers to download their latest mobile app?

Success Story

Alphabet manages and finances corporate cars and offers for both financial and operational leasing. They are one of the key sub brands of the BMW Group. Their new mobile app AlphaGuide contains a range of smart features designed to simplify everyday life for the customer and improve their driving experience.

The Challenge

Quickly transfer customers to a mobile application

Digitalisation is one of the most common initiatives in the automotive industry. Consumers set high demands on businesses to deliver a smooth and simple process. AlphaGuide enables customers to order service and report kilometres directly in the app. Even though Alphabet’s latest app innovation clearly benefitted users, it was a challenge to get them to download the app. It wasn’t that the customers were not interested, rather that they were too busy. Alphabet wanted to effectively communicate the benefits of the new app. But how can you effectively get thousands of customers to listen to an important message and act directly?

"Wiraya enabled us to quickly and personally inform our customers about our new mobile app AlphaGuide. The performance was much better than we expected and we got more downloads then we hoped for. With the app, we offer our customers better service and with that, much greater customer satisfaction than before. "

Thomas Skärgård Marketing & Business Development Manager at Alphabet Fleet Services

Result

The communication reached 88% of the target audience. In average 38% chose to immediately click on the link to download the app.

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