How did Alphabet inspire customers to download their latest mobile app?

Wiraya enabled us to quickly and personally inform our customers about our new mobile app AlphaGuide. The performance was much better than we expected and we got more downloads then we hoped for. With the app, we offer our customers better service and with that, much greater customer satisfaction than before.

Thomas Skärgård

Marketing & Business Development Manager at Alphabet Fleet Services

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The Challenge

Quickly transfer customers to a mobile application

Digitalisation is one of the most common initiatives in the automotive industry. Consumers set high demands on businesses to deliver a smooth and simple process. AlphaGuide enables customers to order service and report kilometres directly in the app. Even though Alphabet’s latest app innovation clearly benefitted users, it was a challenge to get them to download the app. It wasn’t that the customers were not interested, rather that they were too busy. Alphabet wanted to effectively communicate the benefits of the new app. But how can you effectively get thousands of customers to listen to an important message and act directly?