How does bwin get their inactive players back in the game?

With over 20 sub brands, GVC is a complex organisation. That’s why it is so crucial that Wiraya has the resources and expertise to successfully scale across the company at different stages of the player lifecycle.

Damon Cartwright

Global CRM Operation Manager

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How to get your inactive players back in the game

Currently, operators are facing 60% of inactive players. The competition is fierce with the growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, which has led players to get bombarded with free spins and offers. With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach to engage their players.
https://www.wiraya.com/

https://www.wiraya.comIt’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach./

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