How does bwin get their inactive players back in the game?
How to get your inactive players back in the game
Currently, operators are facing 60% of inactive players. The competition is fierce with the growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, which has led players to get bombarded with free spins and offers. With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach to engage their players.