How DNB successfully activated more customers than ever

You have just attracted new customers to your debit or credit card and your welcome process has been activated to ensure a smooth activation process for the customer. New cards have been sent out, and then, nothing happens. Inactive customers not only mean reduced revenues for business, but also increase the risk of consumers moving to other brands in the long term. On top of that it has become increasingly difficult to reach out to consumers in their busy lives and it’s key to make it dead simple for customers to do what is asked of them. DNB wanted to focus on expediting the activation process, an area which they had identified as key to keeping customers committed to the DNB brand. To achieve this, delivering a smooth and truly personalised approach for customers was critical.