How does GVC increase the value of their players?

Success Story

 

GVC  is one of the largest sports betting and gaming groups in the world, with over 20 established B2C gaming brands, offering sports betting, casino, poker and bingo. The most popular online brands include Ladbrokesbwin, Sportingbet, Partypoker, Partycasino, Foxy Bingo, Coral and Gala, operating across all key global regions.

 

Challenge

Increase the lifetime value of players

The growth of aggressive competitors, combined with the increased resources of mid-tier operators, has led to players being bombarded with free spins and offers. It’s never been harder to increase number of loyal players, and the value they generate throughout the player life-cycle. With new regulations and restrictions on advertising, iGaming companies have to come up with a new communication approach.

"We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand. "

Damon Cartwright Global CRM Operation Manager

Result

GVC address their key challenges using Wiraya's Mobile Customer Activation software across the GVC group, in critical stages of the player lifecycle to interact and activate their players. This includes Activation, Early life, Sports campaigns and Reactivation.

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