How does GVC, one of the world’s largest operators, increase the value of their players?

Success Story

 

GVC  is one of the largest sports betting and gaming groups in the world, with over 20 established B2C gaming brands, offering sports betting, casino, poker and bingo. This expansive portfolio includes some of the industry’s most popular online brands including bwin, Sportingbet, Partypoker, Partycasino and Foxy Bingo. In 2018 GVC acquired Ladbrokes Coral Group PLC to become the UK’s largest bookmaker, adding iconic key gaming brands, Ladbrokes, Coral and Gala.

 

Challenge

Increase the lifetime value of players

The market has never been more saturated, yet players have never been more disinterested. The biggest operators are no longer simply competing with each other for significant market share. The growth of aggressive competitors, combined with the increased resources of mid tier operators, means that it has never been harder to deliver increased numbers of loyal players, and the value they generate throughout the player life-cycle.

"We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand. "

Damon Cartwright Global CRM Operation Manager

Result

To address their challenges GVC uses Wiraya's Mobile Customer Activation software across the GVC group, in critical stages in the player lifecycle. This includes activation, early life and reactivation.

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