How does bwin use interactive communication to get players back in the game?

With over 20 sub brands, GVC is a complex organisation. That’s why it is so crucial that Wiraya has the resources and expertise to successfully scale across the company at different stages of the player lifecycle.

Damon Cartwright

Global CRM Operation Manager

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Challenge

Increase the lifetime value of players

The growth of aggressive competitors, combined with the increased resources of mid-tier operators, has led to players being bombarded with free spins and offers. It’s never been harder to increase number of loyal players, and the value they generate throughout the player life-cycle. With new regulations and restrictions on advertising, iGaming companies have to come up with a new communication approach.

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