How does bwin use interactive communication to get players back in the game?

Success Story

bwin is the leading sports betting brand of GVC Holdings. They offer up to 30,000 bets daily with betting action in more than 90 sports.  bwin were acquired by GVC in 2016, joining other brands in the GVC Group such as Ladbrokes, Sportingbet, Partypoker, Partycasino, Foxy Bingo, Coral and Gala. 

Challenge

Increase the lifetime value of players

The growth of aggressive competitors, combined with the increased resources of mid-tier operators, has led to players being bombarded with free spins and offers. It’s never been harder to increase number of loyal players, and the value they generate throughout the player life-cycle. With new regulations and restrictions on advertising, iGaming companies have to come up with a new communication approach.

"With over 20 sub brands, GVC is a complex organisation. That’s why it is so crucial that Wiraya has the resources and expertise to successfully scale across the company at different stages of the player lifecycle."

Damon Cartwright Global CRM Operation Manager

Result

bwin inspired action from the newly registered players and reactivated their passive players with Wiraya's Mobile Customer Activation.

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