How does bwin use interactive communication to get players back in the game?
Increase the lifetime value of players
The growth of aggressive competitors, combined with the increased resources of mid-tier operators, has led to players being bombarded with free spins and offers. It’s never been harder to increase number of loyal players, and the value they generate throughout the player life-cycle. With new regulations and restrictions on advertising, iGaming companies have to come up with a new communication approach.