How does Ladbrokes increase player loyalty?

We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand.

Damon Cartwright

Global CRM Operation Manager

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Challenge

Increase the lifetime value of players

The growth of aggressive competitors, combined with the increased resources of mid-tier operators, has led to players being bombarded with free spins and offers. It’s never been harder to increase number of loyal players, and the value they generate throughout the player life-cycle. With new regulations and restrictions on advertising, iGaming companies have to come up with a new communication approach.

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