How does Ladbrokes increase player loyalty?

Success Story

Ladbrokes provides customers with exciting, simple and responsible betting and gaming experiences. They have the biggest UK high street presence in the industry. In 2018 Ladbrokes were acquired by GVC, joining other brands in the GVC Group such as bwin, Sportingbet, Partypoker, Partycasino, Foxy Bingo, Coral and Gala. 

Challenge

Increase the lifetime value of players

The growth of aggressive competitors, combined with the increased resources of mid-tier operators, has led to players being bombarded with free spins and offers. It’s never been harder to increase number of loyal players, and the value they generate throughout the player life-cycle. With new regulations and restrictions on advertising, iGaming companies have to come up with a new communication approach.

"We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand. "

Damon Cartwright Global CRM Operation Manager

Result

Using Wiraya’s Mobile Customer Activation Ladbrokes was able to target dormant players during targeted campaigns aligned to key sports events.

Download the full success story