How does Ladbrokes increase their player loyalty?
We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand.
Player loyalty and higher lifetime value
It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers. With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.