How Volkswagen Group increases CLV by automating personalized interactions

By using Wiraya we got an increased conversion rate compared to traditional ways of communicating with our customers. We are happy to have found an efficient, automated way to inspire action from our customers, as well an efficient way to lead customers through our digital initiatives. Wiraya has also proven to be very proactive in providing campaign follow ups, optimisations and creative input. That save us both time and resources and we have also found new areas where we can use Wiraya in the customer lifecycle.

Nils Simonsson

Marketing Manager

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Challenge

Increasing service bookings with personalized interactions

Volkswagen Group want to help their customers to look after their car. And being able to book the car for a service quickly and smoothly makes the whole process even more straightforward. But the big challenge for Volkswagen Group was to get their customers’ attention and inform about their new online booking, before the customer choose a service somewhere else. On top of that it has become increasingly difficult to reach the customers, and emails and postal mailings were simply not enough.

https://www.wiraya.comIt’s never been harder to increase personalized interactions, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier gambling operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach.It’s never been harder to increase player loyalty, and the value they generate throughout their lifetime. The growth of aggressive competitors, combined with the increased resources of mid-tier personalized interactions operators, has led to players being bombarded with free spins and offers.  With new regulations and restrictions on advertising, gambling operators are being forced to come up with a new communication approach./

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