How Volkswagen Group increases CLV by automating personalised interactions.

By using Wiraya we got an increased conversion rate compared to traditional ways of communicating with our customers. We are happy to have found an efficient, automated way to inspire action from our customers, as well an efficient way to lead customers through our digital initiatives. Wiraya has also proven to be very proactive in providing campaign follow ups, optimisations and creative input. That save us both time and resources and we have also found new areas where we can use Wiraya in the customer lifecycle.

Nils Simonsson

Marketing Manager

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Challenge

Increase service bookings

Volkswagen Group want to help their customers to look after their car. And being able to book the car for a service quickly and smoothly makes the whole process even more straightforward. But the big challenge for Volkswagen Group was to get their customers’ attention and inform about their new online booking, before the customer choose a service somewhere else. On top of that it has become increasingly difficult to reach the customers, and emails and postal mailings were simply not enough.

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